We believe in creating beautiful home textiles that honor the earth. Every choice we make reflects our dedication to environmental stewardship and ethical practices.
Our fabrics begin with farming practices that restore and revitalize the land. We source from growers who use regenerative techniques that improve soil health, increase biodiversity, and sequester carbon.
All our natural fibers are grown without synthetic pesticides or fertilizers. Organic farming protects waterways, supports wildlife, and produces healthier crops that require less processing.
Linen and hemp require significantly less water than conventional crops. Our suppliers implement efficient irrigation systems and rainwater harvesting to minimize environmental impact.
Natural fabrics like linen and hemp absorb carbon dioxide as they grow. Their processing requires less energy than synthetic alternatives, contributing to a lower overall carbon footprint.
Regenerative practices build topsoil, enhance water retention, and create resilient farming ecosystems. Healthy soil supports diverse microbial life essential for nutrient-rich crops.
Sustainability extends beyond environmental concerns to encompass the wellbeing of everyone involved in creating our fabrics. We maintain transparent supply chains and partner only with facilities that respect worker rights.
Every worker in our supply chain receives fair compensation, safe working conditions, and respect for their rights. We conduct regular audits to ensure compliance with international labor standards and maintain long-term relationships with ethical manufacturers.
We trace our materials from seed to finished fabric, ensuring accountability at every stage. This transparency allows us to verify environmental and social claims while building trust with our customers.
Whenever possible, we work with New Zealand suppliers and processors to reduce transportation emissions and support the local economy. Our commitment to community extends to educational initiatives that promote sustainable living practices.
Natural fabrics offer environmental benefits throughout their entire lifecycle, from cultivation through disposal. Unlike synthetic materials, they biodegrade completely and return nutrients to the earth.
When natural fabrics reach the end of their useful life, they decompose naturally without releasing harmful microplastics into the environment.
Many natural textiles can be repurposed or recycled into new products, extending their value and reducing waste in landfills.
We use recycled and recyclable packaging materials, avoiding unnecessary plastic and choosing compostable options wherever feasible.
Strategic warehousing and consolidated shipments reduce transportation emissions while ensuring timely delivery to our customers.
Sustainability is an ongoing journey. We continuously evaluate our practices, seeking new ways to reduce our environmental impact and enhance the positive benefits of our business.
We invest in research and development of new sustainable materials and processing techniques. By staying at the forefront of textile innovation, we can offer customers the most environmentally responsible options available.
Our partnerships with research institutions and industry pioneers help us identify emerging technologies that align with our values and performance standards.
We believe informed consumers make better choices. Through our website and direct communications, we share knowledge about sustainable textile care, repair, and disposal.
Proper maintenance extends the life of natural fabrics significantly. We provide detailed care instructions and support to help customers maximize the value and longevity of their purchases.
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